Frontier Homepage
Problem
The current homepage is confusing, has irrelevant links, and is off-brand.
Solution
Update the homepage that reflects new brand standards and promotes current offers, movies, and assists customers in finding the items they need.
Brainstorm
Get to know your audience's pain points and generate ideas to solve the problems
Homepage click data
Most clicked items over the past 90 days
Pain points
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There are multiple help center/support links scattered throughout the homepage
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The two most clicked items are not very obvious
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Users are clicking on 'Pay your bill' before they sign in
Insights
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Group all help center items together
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Make it very easy for customers to pay their bill
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Drive users to sign in and provide a customized user experience once signed in
Define
Goals, scope, and users: who are they and what are their problems?
Goal
Users should be able to where they need to go easily from the homepage
Personas
Based on Qualtrics browsing data, we're able to focus on the main users of the website. This focused persona makes up most of the audience.
Design
Create wireframes, and prototype the design
Wireframes
Final Designs
Hero options for users not signed in
Multiple versions of the hero were created to accomodate different promotions or scenarios
Signed in experience
A separate experience was created for customers who are signed in. The hero content would change according to what the customer was qualified for.
