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Sophisticated Tequila
Overview
This newly acquired tequila in the Gallo portfolio did not have a digital presence or a way of marketing itself.
Problem
This tequila needed a new website to portray its brand and long history
Solution
Create a responsive website that showcased the tequila, its unique process and story, and showed the world its new look.
The illustrative style was inspired by the emboss on the tequila bottle
Each image was desaturated, given a cool filter, and darkened to showcase the dark side of the product
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