Aside from making things interact beautifully, creating design solutions, and communicating captivating stories, I have many hobbies.
ABOUT ME (THE DETAILED VERSION)
Academy of Art University
Graduate School of Graphic Design
Masters of Arts
June 2015–May 2017
Academy of Art University
Graduate School of Industrial Design
Completed one year, switched to Graphic Design
September 2014–May 2015
University at Buffalo,
State University of New York
Business degree with concentrations in finance, internal auditing, and accounting
Bachelor of Science
September 2005–May 2009
Singapore Institute of Management, Asian Business & the Global Economy
Study Abroad, Summer 2007
Adobe Photoshop, Illustrator, InDesign, and XD. Wordpress, Sketch, Invision, Balsamic, and Axure. Keynote, Microsoft Excel, Word, and PowerPoint. Photo editing skills.
Outdoor photography, outdoor hiking, outdoor camping, outdoor jogging, outdoor farmers’ markets, outdoor concerts, outdoor happy hour, outdoor sandwiches (aka picnics). I really love the outdoors.
Seeking a position that allows me to use my strong creative abilities in digital user
experiences and design systems.
Frontier Communications • Rochester, NY
Immersed myself in the digital design team, worked with designers, developers, data analysts, and project managers to redesign Frontier's key webpages. Performed benchmarking, compiled research, analyzed data and customer feedback of current site in order to create the best design for the new site. Created detailed wireframes to ensure all important tools were represented and given the appropriate hierarchy. Composed functioning designs in line with brand guidelines and ensured proper execution by working with developers and testing before launch.
Vanderbyl Design • San Francisco, CA
April 2018–June 2019
Worked closely with clients to develop brand identities and implemented it across multiple platforms. Including marketing campaigns, website development, stationery, books & brochures, videos, and social media. Curated photo-shoots to ensure the shots could be used for multiple purposes, and edited photos in post production. Created Wireframes and designed websites, also communicated with website developers to construct and to ensure future expansion and modification of websites.
E & J Gallo • Modesto, CA
September 2017–April 2018
Immersed in a team approach to creating visual experiences for users. Partnering with Brand Managers, Strategists, copywriters, and Graphic Designers to effectively communicate a brand story and user experience. Worked on numerous brands and campaigns from start to finish, participating in brainstorming, user journey maps, wire-framing, story-telling, content creation, design approach, and prototyping. Ensured brand story was told consistently across all mediums, digital and print. Participated in post launch studies by analyzing results from test markets and integrated findings into the website design.
Chromium Branding LLC • San Francisco, CA
April 2016–September 2016
Communicated regularly with clients about branding projects, including deadlines, project details, project status. Brainstormed with the ‘think tank’ team to generate ideas for client’s core image and essence. Participated in feedback sessions of branding projects at different points throughout the project time-line.