© 2019 UX/UI_ANDREA POWELL

andreapowell3@gmail.com

WHAT DESIGN CAN DO REDESIGN

Problem Statement_

The What Design Can Do conference aims to use the design process to solve some of the most pressing issues in the world today. However, the conference itself lacks a design concept and strong image that promotes the conference and conveys its message.

Goal_

Create a design that embodies the conference and can be applied to multiple deliverables needed for the conference. My concept is abstract and mysterious since there is no definite answer as to what design can do, but instead leaves the viewer to wonder what design can do.

Category_

UI/UX Design, System Design, Layout Design

Mysterious, Playful, Skeptical, Bold

Keywords_
Deliverables_

Poster, App, Website, Signage, Program, and Name Tag 

Bright yellow and pink are paired with neutral pink and blue, this color grouping contrast and compliment each other. Each color can be seen, and the two bright colors are not overpowering when paired with neutral colors.