Multiple and misleading health claims/terms exist on most food labels. Many people buy these products but are unsure of their true meaning. Words such as ‘Natural’, ‘Organic’, ‘Free-Range’, etc. sound good but what do they really mean, and who regulates these terms?
To show people the true meanings of these health claims through the project’s multiple deliverables. This will help people to shop better for groceries and feel good about the purchases that they make for themselves and their families.
UI/UX Design, Identity, System
Clarity & Simplicity, Enlighten, Unveil
Poster Series, Logo, Label Guide, Website, and App